Ultimately, that’s going to be your call and your call alone. The best way to know is: is your site doing what you want it to do? Maybe you have products you want to sell — are they selling? Is the data showing that customers are interacting with your site in ways you want them to? If you’re curious about where to start, get in touch and we can send some pointers.

Well, that depends on what your customer needs to know about your site. Some sites can have 10 pages. Some have 100. Bottom line: you want any website to tell your story and offer a “conversion action”, whether that be subscribing to your newsletter, purchasing your product, routing traffic to social media, or a simple contact form.

Ab-so-lutely. There are several content management systems (CMSs) out there that make it really easy to put up your own site. I come in to provide a holistic view of your strategy (or help to create a strategy) for your business, and then develop a site that works best to accomplish your goals.